COLLABORATION OVER COMPETITION
How it all started
CEO & Founder
Mariah Zingarelli
Welcome to Picking Daisies Media, born out of CEO Mariah Zingarelli’s passion and dedication. What started as a creative outlet through
Picking Daisies Blog in 2018 quickly grew into a thriving online presence. Mariah immersed herself in the world of social media, and her blog attracted over 100k monthly readers, gained 10k Instagram followers, and reached over 3.9 million monthly viewers on Pinterest.
Inspired by this success, Picking Daisies has evolved into a platform focused on empowering women and businesses. While Mariah’s blog and influencer page remain active, her vision expanded to include teaching others how to unleash the full potential of their social media presence.
At Picking Daisies Media, our mission is to guide and empower influencers by providing them with the knowledge and strategies to leverage social media effectively. With our expertise and dedication, we are committed to helping you harness the power of social media and achieve remarkable results. Join us on this transformative journey, and let’s unlock the true potential of your social media presence together.
Growth and expansion
CFO + PR Manager Dani Stillman
Dani Stillman has been an integral part of the Picking Daisies Media team since 2021. With her expertise in public relations, business planning, and accounting, Dani plays a key role in driving our progress.
As CFO and partner to her daughter Mariah, Dani has been instrumental in the growth of Picking Daisies Media, enabling PDM to take on more clients and welcome talented managers to enhance our team.
Through her strategic leadership and financial expertise, PDM continues to grow and provide exceptional services to our clients. Together, we are committed to empowering influencers, fostering collaboration, and building impactful brands. Join us as we continue shaping the future of social media.
Since Picking Daisies Media launched in 2020, we have worked with over 500+ influencers helping them grow their social media and secure over $7 million in influencer paid brand deals and over $15 million in affiliate marketing and ad revenue.
MEET OUR TEAM:
DEE HANES
Public Relations Manager
Dee joined the team in 2022, bringing with her extensive experience in project management.
As a project manager, she has successfully guided numerous clients toward achieving their financial goals. Dee offers personalized support to help influencers not only secure brand partnerships but also elevate their business to the next level.
Known for embracing challenges and supporting emerging talent, Dee is passionate about fostering growth and success.
Outside of work, Dee enjoys traveling and exploring new destinations, always seeking opportunities for personal and professional growth.
lexie undem
Blog Design & Brand Marketing Manager
Lexie is married to her high school best friend, Shane, mother to Carolynn and Camden, and is the content creator behind @ lexienoelleundem and The Undem Family Adventures. She loves helping others get organized, think creatively, and cheering them on as they reach their social media goals. Lexie comes from the marketing and communications world with a BA in Communications and a master’s degree in Organizational Leadership.
You can find Lexie spending time with her family and friends, cooking and baking in her kitchen, reading, or exploring the world.
Lexie’s strengths are her ability to work with businesses and influencers to drive cross-platform growth, developing strategic marketing plans, and editing content, graphics, and web content.
leah ferezan
Public Relations Manager
Leah Ferezan married her high school sweetheart, Chris, and is a proud mom to two daughters, Rosie and Luna!
Leah’s background in blogging gave her the foundation to understand the ins and outs of content creation and community building. She quickly grew her own blog to over 75,000 monthly users, sharing recipes, crafts, and family-focused content.
As PR Manager, Leah focuses on helping influencers grow their platforms and secure brand collaborations that align with their goals. She works directly with creators to build relationships with brands, negotiate partnerships, and create opportunities that feel authentic and rewarding.
Alex Maurer
Public Relations Manager
Alex has a Bachelor’s degree in Public Relations and joins the Picking Daisies Media team with extensive brand and affiliate structure knowledge. Alex has worked with several companies to build and grow their affiliate programs and now serves as Picking Daisies Media’s dedicated Public Relations Manager.
Her expertise working with brands has provided invaluable insight into the return on investment that brands are looking for with influencer marketing, and helped PDM grow our brand partnerships as a firm.
Cassandra Bahena
Office Administration
Cassandra is a devoted wife and proud mother of three, with a deep passion for helping others. In her early years of motherhood, she discovered a love for social media, finding a supportive community that ignited her creativity and shaped her career path. Today, she channels her talents for multitasking, communication, and content creation into her role at Picking Daisies Media.
When she’s not working, Cassandra enjoys spending quality time with her family, crafting engaging content, and losing herself in a good book.
Katie
Gall
Engagement & Social Media Manager
Katie is a social media and engagement manager with a background in corporate marketing and coaching, giving her a solid foundation in building communities, sparking interaction, and turning business goals into real connections online. She also runs her own Instagram, @gall_adventures, and blog, galladventures.com, where she shares travel, recipes, and lifestyle content giving her firsthand experience in what resonates with audiences and how to create content that feels genuine and engaging.
Outside of work, Katie, her husband, and their two kids live in the Midwest, where much of life revolves around the hockey rink. Between practices, tournaments, school, and travel, she’s used to balancing full schedules and finding creative ways to stay connected. She brings that same energy and flexibility to her professional life, combining creativity with organization and strategy.
Check Out the Latest on Our Instagram!
